About us

Our team

Peter Ward - Coach

Peter Ward

Peter has had a successful career at IBM spanning 30 years. After a successful career in consulting and services he became the Automotive Industry Technical Leader for Europe, responsible for delivering the technical strategy in support of IBM’s business objectives. During this time he worked with clients such as Ford of Europe and Red Bull Racing. Later, Peter held other roles such as Client Technical Advisor Programme Manager for Europe, leading over 100 senior technical professionals supporting key clients, and Eminence Programme Manager for Europe, setting goals and direction for professionals at all levels of IBM. His career culminated in him being Technical Sales Executive for Middle East and Africa, where he led and represented business-critical technical leaders in an emerging market targeting revenue of $1bn.

During the second half of his time with IBM he formed an international IBM team volunteering their time in Kenya and beyond. This led to various healthcare and conflict mineral projects in Ghana, Tanzania, DR Congo and Zambia, including working closely with health supply chains to implement technical solutions to healthcare in some of the world’s poorest regions. As well as working with multinational corporations and African Government Ministries, he has worked with organizations such as the Bill and Melinda Gates Foundation, the World Bank and Clinton Health Access Initiative. He also gave expert advice at an Ebola conference in Egypt during its first outbreak in Africa. This work pushed Peter towards a Ph.D. at the University of Warwick where he researched medicine adherence in sub-Saharan Africa, which he completed in 2017.

Peter’s experience in business coaching has primarily been to help senior technical staff work effectively with C-level executives. He has also coached staff in their own personal development. In his work with Warwick Business School he has provided guidance to start-ups seeking help to reach MVP. Peter founded his own coaching and consulting business in 2002.

Peter’s experience amongst the highest echelons of a multi-billion pound company, his experience in many areas of the world, and his passion for changing the world proves how much he has to offer our Chinese candidates and business clients looking to get ahead in the UK and beyond.