Insights from Head of Coaching

Dear Students,
 

Since our coaches invest meaningful time in helping candidates to like you to develop and hone your “self-marketing” skills, the concept of “personal branding” is frequently included in such discussions. But what does this expression actually mean? What does it look like in practice? How-and why-should an ambitious international student like you, or your friends, create, convey and manage your “personal brand?”
 

In this powerful, easy read, the writer, a personal branding expert (plus an engineer and educator by way of academia!) highlights the value of incorporating the motivations, passions, purpose and values of candidates like you into your brand, above and beyond awareness and communication of the competencies that aspiring talent like you may have been raised to stress among prospective employers. Doing so, as our coaches know, requires a fundamental, yet unfamiliar, shift from “needing to fit in” to “needing to stand out.”
 

https://www.forbes.com/sites/williamarruda/2023/12/10/the-10-big-bold-rules-of-personal-branding/?sh=7b368c770b4c

The great news is that with self-reflection, every student and new grad – even you- can identify impactful ways to differentiate yourself from your peers. Why not partner with a coach to start doing so today?

Here’s wishing you a well-differentiated evening, “branded” with your favorite activities!